ATM/Card Machines

Then the question arises: Where is the content? Not available yet? No disaster, that is what placeholder text is for. But it is worse: What if the fish doesn't fit in the can, or the foot is too big or too small for the shoe? Sentences that are too short, too many headings, images that are too big or too small for the intended design – or they do fit, but for some reason just don't look right.

A client who is dissatisfied for a clear reason is a problem. A client who is dissatisfied but cannot pinpoint the exact reason is even trickier. There was likely no collaboration, no communication, no interim evaluations, no agreed-upon process, or it was not worked out in sufficient detail. In this case, the content strategy failed from the outset. But what about the reverse? How can you evaluate content without design? No typography, no colors, no layout, no styles—all those elements that convey important signals that go beyond the text itself: information hierarchy, emphasis, priorities, all those subtle cues that are also visually and emotionally appealing to the reader.